Introduction
At Silverback Law we value your privacy and are committed to protecting your personal data. This privacy policy outlines how we collect, use, store, and protect your personal data when you visit our website and use our services. We comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
1. Data We Collect
We may collect and process the following types of personal data:
- Contact Information: Name, email address, phone number, and postal address.
- Account Information: User account details, username, and password.
- Transaction Information: Payment details and purchase history.
- Technical Data: IP address, browser type, device type, and usage data collected through cookies and other tracking technologies.
- Communication Data: Messages or other communications you send to us, including support tickets or emails.
2. How We Use Your Data
We use your personal data for the following purposes:
- Providing Services: To provide the services or information you request.
- Account Management: To create, maintain, and manage your user account.
- Communication: To communicate with you regarding our services, respond to inquiries, or send updates and important notifications.
- Marketing: To send you marketing communications if you have given us your consent.
- Improvement and Analytics: To analyse website usage and improve our services.
- Legal Obligations: To comply with legal and regulatory obligations.
3. Legal Basis for Processing Your Data
We process your personal data based on the following legal grounds:
- Consent: When you provide us with your consent for specific processing activities, such as receiving marketing communications.
- Contractual Necessity: To fulfil our obligations under a contract with you.
- Legal Obligation: To comply with applicable laws and regulations.
- Legitimate Interests: When necessary for our legitimate business interests, provided these do not override your rights and interests.
4. Your Rights
Under the UK GDPR, you have the following rights:
- Right to Access: You can request a copy of the personal data we hold about you.
- Right to Rectification: You can request the correction of inaccurate or incomplete data.
- Right to Erasure: You can request the deletion of your personal data when it is no longer needed or if you withdraw consent.
- Right to Restrict Processing: You can request the restriction of processing under certain conditions.
- Right to Object: You can object to the processing of your data for specific purposes, such as direct marketing.
- Right to Data Portability: You can request the transfer of your data to another service provider in a structured, commonly used, and machine-readable format.
To exercise any of these rights, please contact us at [email protected] We will respond to your request within one month, as required by the UK GDPR.
5. Data Sharing and Transfers
We may share your personal data with:
- Service Providers: Third-party vendors who provide services on our behalf, such as payment processors, analytics services, and email marketing platforms.
- Legal Authorities: If required by law or in response to valid requests from public authorities.
International Transfers:
We do not normally transfer your personal data outside the UK or the EEA. However, when such transfers are necessary, we ensure that appropriate safeguards are in place, such as:
- Transfers to countries with an adequacy decision by the UK government.
- Use of Standard Contractual Clauses (SCCs) for countries without adequacy decisions.
6. Data Retention
We retain your personal data for as long as necessary to fulfil the purposes outlined in this policy, comply with legal obligations, or resolve disputes. The retention period varies depending on the type of data and its use.
7. Cookies and Tracking Technologies
Our website uses cookies and similar tracking technologies to enhance your experience, analyse site usage, and provide targeted advertisements. Please refer to our Cookie Policy for more details.
8. Security of Your Data
We take appropriate technical and organisational measures to protect your personal data from unauthorised access, disclosure, alteration, or destruction. This includes encryption, firewalls, and secure data storage.
9. Changes to This Privacy Policy
We may update this privacy policy from time to time to reflect changes in our practices or legal requirements. We will notify you of any significant changes by updating the effective date at the top of this page. We encourage you to review this policy periodically for any updates.
10. Contact Us
If you have any questions or concerns about this privacy policy or our data practices, please contact us at: [email protected]